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How to escalate a complaint against an online shopping site

An online shopping site is ignoring my complaint. What can I do?

Every e-commerce site has to appoint a grievance officer and show the officer's name, contact details and designation on the platform. The officer acknowledges your complaint within 48 hours and resolves it within one month of receiving it (Consumer Protection (E-Commerce) Rules, 2020, rules 4(4) and 4(5)). A seller on a marketplace carries the same duty (rule 6(4)(b)).

If the month passes, the National Consumer Helpline takes the complaint at the pre-litigation stage: call 1915, message 8800001915 on WhatsApp or SMS, or use consumerhelpline.gov.in. It forwards the complaint to the company and aims to resolve it within 45 days. Using it is optional.

A consumer commission complaint can be filed within two years of the cause of action, where you live or work, with no prior legal notice required, on e-Jagriti. The checker shows the commission, the fee and your last date.

From 1 January 2027, amended rules also require the site to give you a copy of the complaint as its grievance officer recorded it.

Work it out for your own caseUse the Consumer Complaint Checker. It is free and nothing you enter is stored.

If this is where you are

I have bills, chats and letters for my complaint but no dated list of events and no index the forum will accept.

List of dates and events and annexure index for your complaint

A numbered list of dates and events and an index of annexures captioned for your complaint, with a sheet on marking and filing them.

  • List of dates and events
  • Index of annexures
  • Before you file

Free

Fill it in and download free

Common questions

Do I need to send a legal notice before filing a consumer complaint?

No. The Consumer Protection Act 2019 does not require a prior notice.

Where do I find the grievance officer's details?

On the platform itself. The rules require the name, contact details and designation to be displayed.

  • Source: Consumer Protection (E-Commerce) Rules, 2020, rules 4(4), 4(5) and 6(4)(b): grievance officer, acknowledgement in 48 hours, redress in one month
  • Source: PIB, 10 September 2026: Consumer Protection (E-Commerce) (Amendment) Rules, 2026, in force from 1 January 2027
  • Source: Lok Sabha Unstarred Question 2197, 12 March 2025: National Consumer Helpline 1915, pre-litigation stage, 45-day target
  • Source: Consumer Protection Act 2019, ss.34(2), 35 and 69 (two-year limit; no prior notice required; file where you live or work)

Want this handled for you? Tell us where you stand and we prepare the papers and take you through the filing.